The train’s maiden journey was inaugurated by the official brand ambassador of Switzerland Tourism, Ranveer Singh. Also present at the inauguration were Mr. Martin Nydegger, CEO Switzerland Tourism and Mr. Maurus Lauber CEO Swiss Travel System.
Mr Martin Nydegger, CEO Switzerland Tourism said at the inauguration “The Indian market is fundamentally important for Switzerland Tourism. In 2017, activities to promote Switzerland in India have resulted in a strong increase of 23.4% in overnights. Our campaign with Ranveer Singh as our Brand Ambassador has powerfully contributed to this recent success: Switzerland has become increasingly famous as an adventurous and fun destination for younger Indian visitors.»
Mr Maurus Lauber, CEO of Swiss Travel system said at the event “ Indians are extremely important for the Swiss Travel system and the number of Indian travellers using the Swiss Travel Pass has doubled since 2013. We are very proud that the Golden Pass Panoramic train is named after Ranveer Singh and we hope this inspires more Indians to travel on this premium route on the Grand train tour of Switzerland.”
Overwhelmed by the gesture, an excited Ranveer Singh said, “I am thrilled and honored to be inaugurating this specially dedicated train on the Golden Pass Line. The ‘Ranveer on Tour’ train is not just transport, but an unforgettable journey that takes you on a panoramic journey of Switzerland.
Post the inauguration, Ranveer took a commemorative ride on the train while interacting with the passengers and signed a few post cards greeting for future fans who board the ‘Ranveer on Tour’ Train.