Hyderabad, January, 2018: YuppTV, the world OTT leader for South-Asian content is back yet again with an original web series. After catching the fancy of the viewers with Endukila and Mana Mugguri Love Story, Hey Krishna is the latest offering by YuppTV Originals. Written by Mahi Illindra, the prominent Telugu writer of “Venkatadri Express” and “Express Raja” fame, Hey Krishna stars Varun Sandesh, Kashish Vohra, ‘Viva’ Harsha, Mounima. The Telugu language original web series will be available on YuppTV’s platform.
Hey Krishna, is the story of a 25-year-old engineering graduate, who leads a boring life and fails miserably in all his efforts, each time he decides to woo a lady. After a series of unfortunate (and comical) incidents the protagonist is convinced that Lord Krishna is the root cause of all his sufferings and a love life that’s completely missing in action. What follows is a dramatic decision which would change his life forever. Directed by Mr. Lakshmikanth Chenna, who set newer standards in cinema with his Hyderabad Nawabs, Hey Krishna promises to be a laughter riot for the viewers.
Commenting on the launch, Mr Uday Reddy, Founder & CEO of YuppTV said, “We are delighted to bring to our users the latest original web series, Hey Krishna. I am optimistic that the youth oriented web series will entertain our viewers. I would also like to take this opportunity to thank the brilliant pool of talent, comprised by the star cast, writer, director, and the entire team that has worked hard to make Hey Krishna happen.”
Continuing with the episodic format, Hey Krishna spans over 12 episodes. Hey Krishna is created by Trendloud, while the story is by the Script Tellers. Naresh Kumaran has lent some of his most heart-touching melodies to the original series. Interested viewers can enjoy their direct access to series, binge watching all episodes right now, along with some other winsome content at YuppTV.
YuppTV is one of the world’s largest internet-based TV and On-demand service provider for South Asian content, offering more than 300+ TV channels, 5000+ Movies and 100+ TV Shows in 14 languages. YuppTV, recently received funding from Emerald Media, a Pan-Asian platform established by leading global investment firm KKR for investing in the media and entertainment sector, wherein Emerald Media acquired a significant minority stake in the company for US$50mn. Emerald Media is led by industry veterans Rajesh Kamat and Paul Aiello, supported by an experienced team of investment and operating executives. The platform primarily focuses on providing growth capital to media, entertainment and digital media companies. YuppTV had earlier raised its Series A round of funding from Poarch Creek Indian Tribe of Alabama.
YuppTV has 25000 hours of entertainment content catalogued in its library, while nearly 2500 hours of new on-demand content (including catch up content) is added to the YuppTV platform every day. YuppTV offers Live TV and Catch-Up TV technology. It also offers YuppFlix, a movie on demand streaming service for Expat Market and has recently launched YuppTV Originals to bring forth unconventional story telling in collaboration with the top talent from the movie industry. Originals will be available in episodic format for the digital audience, exclusively on YuppTV’s platform. YuppTV is currently ranked #1 Internet Pay TV platform for Indians living abroad and the largest Internet TV platform from premium content availability in India. YuppTV is the most downloaded Indian SmartTV app, and it also boasts of 14.5 million mobile downloads with 4.0 user rating.