Much ballyhooed mass entertainer Vinaya Vidheya Rama ended up a damp squib. The Ram Charan starrer managed to collect 55 crores share making use of Sankranthi holidays. Collections nosedived after the festival.
Boyapati Sreenu’s weird action scenes killed the film’s box-office prospects. Distributors have incurred heavy losses. VVR’s theatrical rights were sold for 72 crores in Telugu states of AP and Telangana.
Producer DVV Danayya has reportedly agreed to pay some of the amounts back to the distributors. For some others he is said to have promised to give distribution rights of his next film RRR. The mega multi-starrer with Ram Charan and NTR is being directed by SS Rajamouli.