Hero Siddharth is now promoting his movie ‘Gruham’, a horror thriller as it will hit screens on November 17th. The Tamil version ‘Aval’ had rocked at the box office and gained huge profits. In a press meet, journalist asked him why he wasn’t successful in his career for years. Replying to him he shot back saying “I won’t look back, for me life says ‘keep going’ and never compare my movies with any other movie. Fans accept us if we give them good content irrespective of our career ranking.” Siddharth who has faced series of failures is again bouncing back with his tasteful movies in his own production.