Gone are the days where a hit film runs for 100 days. Makers used to celebrate a blockbuster by conducting silver jubilee event. Fans used to boast off number of centers the film had run 100 days. Nowadays a super hit film means two or three weeks. Records are measured in crores the film has collected on first day or first week.
Makers are forced to make tall claims over their films. Nevertheless this would attract IT raid but they are helpless. Producers and distributors get nothing out of these bloated box-office reports. They are being sandwiched between stars and their fans. Reporting fake collections is being seen as exercise to satisfy the ego of stars. Of course, fans cherish the illusionary moments.
Recently a big star film’s collections are allegedly been blown out of proportion. This has raked a debate of how reliable are the collections reports that filmmakers release. The insipid trend didn’t leave USA box-office either. Tollywood bullies are polluting the overseas markets as well. In hurry to reach million dollar mark in the US, overseas distributors are under pressure. This inturn is costing heavy on audiences pockets with hike in ticket prices for premieres.